Revenue per Customer

Are you getting the most out of your customers?


Revenue per customer, also sometimes called Average Revenue per User, measures how successful the organization is in cross-selling or reaching high prices for its products. For companies with a business model based around free offerings, this metric measures the ability to monetize the user base.


Having many customers is excellent. Having a lot of customers willing to spend big is even better. Measuring the revenue per customer ensures that sales are made with the right price, and the organization makes the most out of its hard-earned client base.

Trend chart

Metric Trend Chart

Do you want to see more? By becoming a free member you will be able to view:

What Measurements are used in each Metric

A Formula to calculate the Metric values

A Chart showing the last/current Metric value

Metric categorization

How is Metric tied to the Key Result of the OKR methodology

Goal/Objective examples

Relationships to other Metrics

Extended description


Content is being added on a regular basis.