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Revenue per Customer

Are you getting the most out of your customers?


Revenue per customer, also sometimes called Average Revenue per User, measures how successful the organization is in cross-selling or reaching high prices for its products. For companies with a business model based around free offerings, this metric measures the ability to monetize the user base.


Having many customers is excellent. Having a lot of customers willing to spend big is even better. Measuring the revenue per customer ensures that sales are made with the right price, and the organization makes the most out of its hard-earned client base.

Trend chart

Metric Trend Chart

In the OKR goal-setting methodology, metrics are preferably used as part of a Key Result.

There are hundreds of metrics in the Agile Tools ever-growing library.

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