Market Size

What is your potential?


It is often very beneficial for early growth companies to enter large markets that offer the potential for exponential revenue growth. This can be measured by market size based on the sales of other companies in the industry.


Knowing how large your market is, helps one assess the potential of a given product. The bigger the market, the more there is room to grow, and thus the rewards from successful scaling are all the more lucrative.

Trend chart

Metric Trend Chart

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What Measurements are used in each Metric

A Formula to calculate the Metric values

A Chart showing the last/current Metric value

Metric categorization

How is Metric tied to the Key Result of the OKR methodology

Goal/Objective examples

Relationships to other Metrics

Extended description


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