Market Size
What is your potential?
Description
It is often very beneficial for early growth companies to enter large markets that offer the potential for exponential revenue growth. This can be measured by market size based on the sales of other companies in the industry.
Motivation
Knowing how large your market is, helps one assess the potential of a given product. The bigger the market, the more there is room to grow, and thus the rewards from successful scaling are all the more lucrative.
Trend chart
In the OKR goal-setting methodology, metrics are preferably used as part of a Key Result.
There are hundreds of metrics in the Agile Tools ever-growing library.