Customer Base Lifetime Value

How much you should spend on customer acquisition?


Customer base lifetime value is a performance metric that combines the size of the current customer base, the average length of the customer relationship, and the profit that can be derived from relationships on a recurring basis. For SaaS businesses, this tends to be the primary value driver of the company, and thus it should be very high on the priority list to focus on.


How is the key value driver of the company developing? How much long-term value the company has created with current customer relationships?

Trend chart

Metric Trend Chart

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What Measurements are used in each Metric

A Formula to calculate the Metric values

A Chart showing the last/current Metric value

Metric categorization

How is Metric tied to the Key Result of the OKR methodology

Goal/Objective examples

Relationships to other Metrics

Extended description


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