Customer Base Lifetime Value
How much you should spend on customer acquisition?
Description
Customer base lifetime value is a performance metric that combines the size of the current customer base, the average length of the customer relationship, and the profit that can be derived from relationships on a recurring basis. For SaaS businesses, this tends to be the primary value driver of the company, and thus it should be very high on the priority list to focus on.
Motivation
How is the key value driver of the company developing? How much long-term value the company has created with current customer relationships?
Trend chart

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What Measurements are used in each Metric
A Formula to calculate the Metric values
A Chart showing the last/current Metric value
Metric categorization
How is Metric tied to the Key Result of the OKR methodology
Goal/Objective examples
Relationships to other Metrics
Extended description
Examples
Content is being added on a regular basis.