Customer Base Lifetime Value

How much you should spend on customer acquisition?

Description

Customer base lifetime value is a performance metric that combines the size of the current customer base, the average length of the customer relationship, and the profit that can be derived from relationships on a recurring basis. For SaaS businesses, this tends to be the primary value driver of the company, and thus it should be very high on the priority list to focus on.

Motivation

How is the key value driver of the company developing? How much long-term value the company has created with current customer relationships?

Trend chart

Metric Trend Chart

In the OKR goal-setting methodology, metrics are preferably used as part of a Key Result.

There are hundreds of metrics in the Agile Tools ever-growing library.