Annual Recurring Revenue

Is company operationally and financially predictable and stable?


Recurring revenue refers to the part of the revenue which is expected to repeat in defined future periods, most commonly due to open subscription. Unlike one-off sales, these revenues are predictable, often stable and can be counted on to occur at regular intervals going forward with a relatively high degree of certainty. Recurring revenue can appear in different forms across various industries like long-term contracts or renewing subscriptions. SaaS businesses live and die by the recurring revenue, and thus it is important to keep track of this metric.


We want to lower the risk that business will take a drastic turn from one month to the next.

Trend chart

Metric Trend Chart

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What Measurements are used in each Metric

A Formula to calculate the Metric values

A Chart showing the last/current Metric value

Metric categorization

How is Metric tied to the Key Result of the OKR methodology

Goal/Objective examples

Relationships to other Metrics

Extended description


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